Established in 2009, the Mohamed bin Zayed (MBZ) fund has supported projects for conservation of species and subspecies across 170 countries
With augmented reality (AR) Snapchat Lenses, users in UK and France were immediately transported to well-known destinations such as Burj Khalifa, the Dubai Frame, Al Seef, and Madinat Jumeirah.
This initiative was launched by Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) along with Snapchat.
More than 9.2 million people in the UK and France used the Dubai Tourism Lenses to virtually visit local landmarks. The campaign, which ran over a two-week period, had strong engagement with Snapchatters in the UK and France, exceeding time-spent expectations by more than 180 per cent, before sharing it with friends and family on Snapchat.
A post-campaign brand study assessed users' interest in considering Dubai as a travel destination. The findings from the study showed that more than 30 per cent of Snapchatters in the UK and France were positive about visiting Dubai once Covid-19 travel restrictions are eased, while their overall ad awareness greatly exceeded campaign expectations.
"Dubai Tourism is delighted with the success of this creative partnership with Snapchat, which has helped sustain global interest and consideration for Dubai by reinforcing its position as a safe must-visit destination. Not only has this campaign spread positivity and happiness among travellers, it has also given them real motivation to plan for their next holiday to Dubai once the Covid-19 travel restrictions are eventually lifted," said Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing.
Farimah Moeini, Travel, Retail and e-Commerce Lead of Snap Inc., Middle East, added: "As a brand, Dubai Tourism has long embraced Snapchat and the opportunities that AR offers them to connect with their target audiences. In fact, Dubai Tourism was quick to mobilise to launch a campaign during lockdown and thanks to this partnership, Snapchatters in France and the UK have been able to experience and be inspired by Dubai's beautiful locations despite global travel restrictions. As we look forward to life post-lockdown, we expect Dubai Tourism's innovative approach to reach travellers will support their overall business goals and attract new travellers to the region."
Established in 2009, the Mohamed bin Zayed (MBZ) fund has supported projects for conservation of species and subspecies across 170 countries
London and Indian cities were among the top five destinations, report shows
The book created by Emirati illustrator Mohammed Al Rais and based on a tale by Swiss author Kurt Blum, is set to capture the hearts of young readers with its delightful story of uniqueness and triumph
The idea of undergoing the procedure was 'mentally and emotionally draining', the longtime Abu Dhabi resident said, but doctors eased her worries
The ruins in the middle of Pantabangan Dam in Nueva Ecija province are a tourist draw, even as the region swelters in extreme heat
This covers traffic violations incurred until 2023
Friday's polling will be held for 88 of the total 543 seats in the lower house or Lok Sabha of Parliament with 160 million people eligible to vote
The bank’s liquidity profile remains strong as evidenced by an advances to stable resources ratio of 76% and an eligible liquid asset ratio of 16%, both comfortably above regulatory thresholds