Usage statistics and market shares of tag managers for websites

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This diagram shows the percentages of websites using various tag managers. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

How to read the diagram:
50.6% of the websites use none of the tag managers that we monitor.
Google Tag Manager is used by 49.3% of all the websites, that is a tag manager market share of 99.7%.

None

50.6%

Google Tag Manager

49.3%

99.7%

Adobe DTM

0.3%

0.5%

Tealium

0.1%

0.2%

Matomo Tag Manager

0.1%

0.2%

Yahoo Tag Manager

0.1%

W3Techs.com, 19 April 2024

absolute usage percentage

market share

Percentages of websites using various tag managers
Note: a website may use more than one tag manager

The following tag managers have a market share of less than 0.1%

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Technology Brief
Tag Managers
Tag management systems support webmasters in managing snippets of code (referred to as "tags") on their websites. The managed code is mostly related to third-party services such as advertising or traffic analysis services.